http://www.plat4m.com Thu, 20 Nov 2008 08:25:43 +0000 http://wordpress.org/?v=2.2.2 en http://www.plat4m.com/news/general-2a/2advanced-conference-table-comes-to-life/ http://www.plat4m.com/news/general-2a/2advanced-conference-table-comes-to-life/#comments Tue, 21 Oct 2008 10:06:36 +0000 admin http://www.plat4m.com/news/general-2a/2advanced-conference-table-comes-to-life/ Weighing in at 2000 lbs, the custom 2Advanced conference table, a collaborative concept developed by Eric Jordan and Tony Novak, has finally become a reality.

Based on preliminary concept sketches, Eric designed the 17 foot long table in 3D using Cinema 4D. It consists of a textured lightweight concrete with a 2x2' metallic logo inset, a steel truss support frame, two end bases each wrapped in 1" chrome accents, one middle base stand, eight 1" chrome rod accents, 8 power outlets and data ports, a multifunctional inset channel to accommodate bottled water, as well as special insets to hold a circular conference phone and circular media PC . The table is so large, and so heavy, it needed to be cleverly designed in 3 separate sections in order for it to make it to the 2nd floor of the 2Advanced Studios facility. Everything was built to exact scale in 3D so that the table could be precisely fabricated according to the design. Below, you can see the concept from start to finish.

The 3D Concept:



Dimensional Specification Renders:

The End Result:

]]> http://www.plat4m.com/news/general-2a/2advanced-conference-table-comes-to-life/feed/ http://www.plat4m.com/news/general-2a/eric-jordan-exhibit-at-flashforward-2008/ http://www.plat4m.com/news/general-2a/eric-jordan-exhibit-at-flashforward-2008/#comments Tue, 21 Oct 2008 08:07:57 +0000 admin http://www.plat4m.com/news/general-2a/eric-jordan-exhibit-at-flashforward-2008/ The recent FlashForward 2008 Conference featured an exhibit of six themed experimental pieces by Eric Jordan entitled the "Virtual Series". The six 24x36 prints were on display for 3 days at the Masonic Center in San Francisco, alongside an exhibit by Joshua Davis.

]]> http://www.plat4m.com/news/general-2a/eric-jordan-exhibit-at-flashforward-2008/feed/ http://www.plat4m.com/news/general-2a/2a-launches-call-of-duty-hq-for-activision/ http://www.plat4m.com/news/general-2a/2a-launches-call-of-duty-hq-for-activision/#comments Wed, 08 Oct 2008 03:50:11 +0000 admin http://www.plat4m.com/news/general-2a/2a-launches-call-of-duty-hq-for-activision/


2Advanced recently launched the "Call of Duty Headquarters", a content-rich and community-centric destination revolving around the upcoming video game title, "Call of Duty: World At War", which will be released by Activision on November 11th in the U.S. and on November 14th in Europe. The site features a robust system of social networking features such as a unique Flash-driven "Avatar Builder" which enables users to customize a community avatar with unlocked backgrounds, borders, insignia holders, and even special military badges that they earn via the site's advanced reward system. The more users participate, the more they move up the ranks, allowing them to rise from a simple "Private" rank to the esteemed "General" rank. You can check out the site here. ]]> http://www.plat4m.com/news/general-2a/2a-launches-call-of-duty-hq-for-activision/feed/ http://www.plat4m.com/news/general-2a/2a-launches-james-bond-qos-for-activision/ http://www.plat4m.com/news/general-2a/2a-launches-james-bond-qos-for-activision/#comments Wed, 08 Oct 2008 03:00:56 +0000 admin http://www.plat4m.com/news/general-2a/2a-launches-james-bond-qos-for-activision/


2Advanced recently launched the "James Bond: Quantum of Solace" website, which is centered upon the upcoming video game title "Quantum of Solace", being released by Activision this Fall. The site features a robust system of social networking features such as a unique Flash-driven "Avatar Builder" which enables users to customize a community avatar with unlocked backgrounds, borders, insignia holders. Additional customization features can be unlocked via the advanced reward system. You can check out the site here. ]]> http://www.plat4m.com/news/general-2a/2a-launches-james-bond-qos-for-activision/feed/ http://www.plat4m.com/news/general-2a/star-wars-the-force-unleased-fracturesemi-finalists-adobe-max-20082009/ http://www.plat4m.com/news/general-2a/star-wars-the-force-unleased-fracturesemi-finalists-adobe-max-20082009/#comments Wed, 10 Sep 2008 18:54:41 +0000 ejordan2A http://www.plat4m.com/news/general-2a/star-wars-the-force-unleased-fracturesemi-finalists-adobe-max-20082009/ We were notified today that the Star Wars: The Force Unleashed website and the Fracture website, which we developed for Lucas Arts earlier this year, have both been selected as semi-finalists in this years Adobe Max Conference, taking place in San Francisco, Milan, and Tokyo. Winners will be announced in October 2008.

For more information on the Adobe Max Conference, visit: http://max.adobe.com

]]> http://www.plat4m.com/news/general-2a/star-wars-the-force-unleased-fracturesemi-finalists-adobe-max-20082009/feed/ http://www.plat4m.com/news/general-2a/guidelines-for-online-success/ http://www.plat4m.com/news/general-2a/guidelines-for-online-success/#comments Tue, 09 Sep 2008 03:56:52 +0000 ejordan2A http://www.plat4m.com/news/general-2a/guidelines-for-online-success/

Rob Ford, webmaster of the legendary FWA (Favorite Website Awards - www.thefwa.com), asked myself and Shane Mielke to contribute some advice in a new book he just released entitled "Guidelines for Online Success", a book published under Tachen which is filled with invaluable tips for Web designers & developers.

I contributed my advice in the "Technology & Programming" chapter, mostly touching on how websites have changed over the past few years and how designers and developers can take advantage of the latest technologies to make successful websites.

Shane offers up some very helpful "do's and dont's" in the same chapter, specifically related to Hybrid web sites.

The book is filled with other valuable insights from amazing industry gurus on several topics ranging from Interface & Design to E-commerce. This book is not to be missed. You may purchase the book here.

-Eric Jordan
-2Advanced Studios]]> http://www.plat4m.com/news/general-2a/guidelines-for-online-success/feed/ http://www.plat4m.com/news/general-2a/adobe-unites-2a-big-spaceship-blitz/ http://www.plat4m.com/news/general-2a/adobe-unites-2a-big-spaceship-blitz/#comments Thu, 26 Jun 2008 01:35:03 +0000 admin http://www.plat4m.com/news/general-2a/adobe-unites-2a-big-spaceship-blitz/ To promote this year's Adobe Max 2008/2009 Conference, Adobe pulled together 3 design agencies to collaborate and develop a unique interactive experience that would highlight the theme of the upcoming conference: Connect. Discover. Inspire.

2Advanced worked hand in hand with Big Spaceship and Blitz over the course of several weeks to conceive a special interactive/print campaign to promote the conference.

Never before in the industry have 3 interactive agencies collaborated on such an immense task; design and develop 3 unique landscapes based on 3 different themes (the jungle, the arctic, and the desert) and utilize these landscapes in a variety of mediums to promote the conference. Each studio's contribution would be fused together to create a seemless, yet stylistically unique, campaign across the Web, Print, Email, Signage, etc.

With our assignments in hand, we went to work. Big Spaceship was to handle the Arctic scene, Blitz was tasked with developing a Desert environment, and 2Advanced would conceive the Jungle landscape. In the end, each studio worked together to blend the scenes together into one seemless panoramic image. Finally, this panoramic image was to be deployed on the web, with each studio developing interactive layers on top of each landscape. The intent was that a user could scroll from left to right, up and down, and explore the different landscapes and interact with them. In the end, Adobe seemlessly tied all the landscapes together programatically and inserted it into the backdrop of the Adobe Max website.

Ultimately, you will find a very special experience awaiting you at the 3 different Max conferences that will take place in San Francisico, Milan, and Tokyo. 2Advanced, Big Spaceship, and Blitz will all have a large roll to play at each conference. You can expect to encounter a very interesting visual experience at Max, based upon our collaborative efforts, as well as have the opportunity to speak one on one with various team-members of each agency.

We strayed from our normal style this time around and tried to come up with something fun and slightly comical. Here is a look at the jungle environment developed by 2Advanced, in additional to a race of "Adobe Characters" we created in 3D which correspond to each of the key Adobe applications:


Below is the culmination of the collaborative effort, the blending of all 3 environments by each studio. (From left to right: 2Advanced, Big Spaceship, Blitz)


To view the interactive experiece visit http://Max.Adobe.com and click anywhere outside the informational window. Each visit is randomized to start at a different environment. Use your mouse to scroll left, right, up, and down in order to traverse all three landscapes. For the 2Advanced jungle scene, there are certain actions that you must trigger in order to progress the story (Drag & drop, clicking, etc). See how far you can get by interacting with the environment and the clues it gives you.

]]> http://www.plat4m.com/news/general-2a/adobe-unites-2a-big-spaceship-blitz/feed/ http://www.plat4m.com/news/general-2a/2a-animation-on-adobecom-homepage/ http://www.plat4m.com/news/general-2a/2a-animation-on-adobecom-homepage/#comments Thu, 26 Jun 2008 00:27:02 +0000 admin http://www.plat4m.com/transmissions/2a-animation-on-adobecom-homepage/ 2Advanced Studios put together an animation for Adobe.com, touting the upcoming MAX Conference, which will be taking place in San Francisco, Milan, and Tokyo. The animation is based upon an interactive piece which 2Advanced designed in collaboration with 2 fellow design studios; Big Spaceship & Blitz.

There are 3 randomized animations on Adobe.com, so just refresh the page until you see a large vista with blue skies and a funky little 3D robot with a jetpack.


2Advanced, Big Spaceship, and Blitz will have a very large roll to play at all 3 upcoming Max conferences. Stay tuned for more details.
]]> http://www.plat4m.com/news/general-2a/2a-animation-on-adobecom-homepage/feed/ http://www.plat4m.com/news/general-2a/2a-exterior-signage/ http://www.plat4m.com/news/general-2a/2a-exterior-signage/#comments Fri, 13 Jun 2008 06:21:50 +0000 admin http://www.plat4m.com/transmissions/2a-exterior-signage/ In the long, ongoing process of renovating the former Buy.com facility that now serves as the 2Advanced World Headquarters, we sometimes have days that outshine the rest.

Last Monday was one such day, where the entire team stood in the parking lot in awe as our exterior signage was constructed before our very eyes.

Its one thing to see your logo in print, and it's another to see it built out of extruded metal and lifted via a crane onto the side of a building. Our photographs do the signage little justice...it's amazingly beautful with the sun glinting off the chrome of at mid-day.



More photos to come as we continue to refine the studio. Bit by bit, she's coming together. Standby.
]]> http://www.plat4m.com/news/general-2a/2a-exterior-signage/feed/ http://www.plat4m.com/news/general-2a/2advanced-launches-fracture-for-lucas-arts/ http://www.plat4m.com/news/general-2a/2advanced-launches-fracture-for-lucas-arts/#comments Fri, 30 May 2008 22:16:21 +0000 admin http://www.plat4m.com/transmissions/2advanced-launches-fracture-for-lucas-arts/
2Advanced recently launched a beta website for "Fracture", a new video game title by Lucas Arts. The site features an interactive "Terrain Deformation" area, where users can test out weapons and see how they effect the game environment. The site is continuing to evolve, so check back for more updates. You can check out the site here. ]]> http://www.plat4m.com/news/general-2a/2advanced-launches-fracture-for-lucas-arts/feed/