2A launches Call of Duty HQ for Activision General 2A
Tuesday, October 07, 2008 Posted 08:50 PM
2Advanced recently launched the "Call of Duty Headquarters", a content-rich and community-centric destination revolving around the upcoming video game title, "Call of Duty: World At War", which will be released by Activision on November 11th in the U.S. and on November 14th in Europe. The site features a robust system of social networking features such as a unique Flash-driven "Avatar Builder" which enables users to customize a community avatar with unlocked backgrounds, borders, insignia holders, and even special military badges that they earn via the site's advanced reward system. The more users participate, the more they move up the ranks, allowing them to rise from a simple "Private" rank to the esteemed "General" rank. You can check out the site here. Posted by admin » Permalink
2A Launches James Bond: QOS for Activision General 2A
Tuesday, October 07, 2008 Posted 08:00 PM
2Advanced recently launched the "James Bond: Quantum of Solace" website, which is centered upon the upcoming video game title "Quantum of Solace", being released by Activision this Fall. The site features a robust system of social networking features such as a unique Flash-driven "Avatar Builder" which enables users to customize a community avatar with unlocked backgrounds, borders, insignia holders. Additional customization features can be unlocked via the advanced reward system. You can check out the site here. Posted by admin » Permalink
Star Wars: The Force Unleashed & Fracture
Semi-finalists @ Adobe Max 2008/2009
General 2A
Wednesday, September 10, 2008 Posted 11:54 AM
We were notified today that the Star Wars: The Force Unleashed website and the Fracture website, which we developed for Lucas Arts earlier this year, have both been selected as semi-finalists in this years Adobe Max Conference, taking place in San Francisco, Milan, and Tokyo. Winners will be announced in October 2008.
For more information on the Adobe Max Conference, visit: http://max.adobe.com
Posted by ejordan2A » Permalink
Guidelines for Online Success General 2A
Monday, September 08, 2008 Posted 08:56 PM
Rob Ford, webmaster of the legendary FWA (Favorite Website Awards - www.thefwa.com), asked myself and Shane Mielke to contribute some advice in a new book he just released entitled "Guidelines for Online Success", a book published under Tachen which is filled with invaluable tips for Web designers & developers.
I contributed my advice in the "Technology & Programming" chapter, mostly touching on how websites have changed over the past few years and how designers and developers can take advantage of the latest technologies to make successful websites.
Shane offers up some very helpful "do's and dont's" in the same chapter, specifically related to Hybrid web sites.
The book is filled with other valuable insights from amazing industry gurus on several topics ranging from Interface & Design to E-commerce. This book is not to be missed. You may purchase the book here.
-Eric Jordan
-2Advanced Studios Posted by ejordan2A » Permalink
Adobe unites 2A, Big Spaceship, & Blitz General 2A
Wednesday, June 25, 2008 Posted 06:35 PM
To promote this year's Adobe Max 2008/2009 Conference, Adobe pulled together 3 design agencies to collaborate and develop a unique interactive experience that would highlight the theme of the upcoming conference: Connect. Discover. Inspire.
2Advanced worked hand in hand with Big Spaceship and Blitz over the course of several weeks to conceive a special interactive/print campaign to promote the conference.
Never before in the industry have 3 interactive agencies collaborated on such an immense task; design and develop 3 unique landscapes based on 3 different themes (the jungle, the arctic, and the desert) and utilize these landscapes in a variety of mediums to promote the conference. Each studio's contribution would be fused together to create a seemless, yet stylistically unique, campaign across the Web, Print, Email, Signage, etc.
With our assignments in hand, we went to work. Big Spaceship was to handle the Arctic scene, Blitz was tasked with developing a Desert environment, and 2Advanced would conceive the Jungle landscape. In the end, each studio worked together to blend the scenes together into one seemless panoramic image. Finally, this panoramic image was to be deployed on the web, with each studio developing interactive layers on top of each landscape. The intent was that a user could scroll from left to right, up and down, and explore the different landscapes and interact with them. In the end, Adobe seemlessly tied all the landscapes together programatically and inserted it into the backdrop of the Adobe Max website.
Ultimately, you will find a very special experience awaiting you at the 3 different Max conferences that will take place in San Francisico, Milan, and Tokyo. 2Advanced, Big Spaceship, and Blitz will all have a large roll to play at each conference. You can expect to encounter a very interesting visual experience at Max, based upon our collaborative efforts, as well as have the opportunity to speak one on one with various team-members of each agency.
We strayed from our normal style this time around and tried to come up with something fun and slightly comical. Here is a look at the jungle environment developed by 2Advanced, in additional to a race of "Adobe Characters" we created in 3D which correspond to each of the key Adobe applications:
Below is the culmination of the collaborative effort, the blending of all 3 environments by each studio. (From left to right: 2Advanced, Big Spaceship, Blitz)
To view the interactive experiece visit http://Max.Adobe.com and click anywhere outside the informational window. Each visit is randomized to start at a different environment. Use your mouse to scroll left, right, up, and down in order to traverse all three landscapes. For the 2Advanced jungle scene, there are certain actions that you must trigger in order to progress the story (Drag & drop, clicking, etc). See how far you can get by interacting with the environment and the clues it gives you.
Posted by admin » Permalink
2A Animates for Adobe.com General 2A
Wednesday, June 25, 2008 Posted 05:27 PM
2Advanced Studios put together an animation for Adobe.com, touting the upcoming MAX Conference, which will be taking place in San Francisco, Milan, and Tokyo. The animation is based upon an interactive piece which 2Advanced designed in collaboration with 2 fellow design studios; Big Spaceship & Blitz.
There are 3 randomized animations on Adobe.com, so just refresh the page until you see a large vista with blue skies and a funky little 3D robot with a jetpack.
2Advanced, Big Spaceship, and Blitz will have a very large roll to play at all 3 upcoming Max conferences. Stay tuned for more details.
Posted by admin » Permalink
2A Exterior Signage General 2A
Thursday, June 12, 2008 Posted 11:21 PM
In the long, ongoing process of renovating the former Buy.com facility that now serves as the 2Advanced World Headquarters, we sometimes have days that outshine the rest.
Last Monday was one such day, where the entire team stood in the parking lot in awe as our exterior signage was constructed before our very eyes.
Its one thing to see your logo in print, and it's another to see it built out of extruded metal and lifted via a crane onto the side of a building. Our photographs do the signage little justice...it's amazingly beautful with the sun glinting off the chrome of at mid-day.
More photos to come as we continue to refine the studio. Bit by bit, she's coming together. Standby.
Posted by admin » Permalink
2A Launches “Fracture” for Lucas Arts General 2A
Friday, May 30, 2008 Posted 03:16 PM
2Advanced recently launched a beta website for "Fracture", a new video game title by Lucas Arts. The site features an interactive "Terrain Deformation" area, where users can test out weapons and see how they effect the game environment. The site is continuing to evolve, so check back for more updates. You can check out the site here. Posted by admin » Permalink
2A Front Lobby Signage General 2A
Friday, May 09, 2008 Posted 07:19 PM
Although we are not quite ready to begin releasing photos of the custom interior/furniture work we are currently designing and having fabricating for the new 2A studio, we were so impressed with how our front lobby signage turned out that we just had to share some photos of it with Plat4m visitors.
No 3D rendering or Photoshop here folks, these are untouched photographs taken of the new 3 ft. x 3 ft. 2A logo that now dawns the concrete wall in our front lobby. It's absolutely breathtaking in person; brushed metal, raised and backlit by a stunning shade of soft neon blue. These photographs were taken in daylight. When the automatic blinds are lowered and the sign is illuminated in utter darkness, it is quite a sight to be seen. I think the team lost a good half hour of work today simply gazing at it in wonder.
Posted by ejordan2A » Permalink
2Advanced Launches Masterbeat General 2A
Tuesday, April 15, 2008 Posted 06:02 PM
2Advanced is proud to unveil the Beta of Masterbeat.com, a digital music download site for dance and electronica music, engineered entirely in Flash using Actionscript 3.0, and featuring a robust Flex-driven backend. Posted by admin » Permalink