Wolfenstein General 2A
Monday, July 20, 2009 Posted 02:27 PM
Activision brought 2Advanced in to develop a site and community platform for the latest Wolfenstein video game, based on the popular franchise of the past. We built an internal mission feature and an avatar ranking system to allow users to engage with the Wolfenstein community. The site can be viewed here. Posted by admin » Permalink
Transformers: Revenge of The Fallen General 2A
Monday, July 20, 2009 Posted 02:16 PM
2Advanced built and deployed a site for Activision's "Transformers: Revenge of the Fallen" video game title. We also implemented a major statistic reporting platform which ties into the Nintendo DS platform. The site can be viewed here. Posted by admin » Permalink
Abu Dhabi: Yas Marina Circuit General 2A
Monday, July 20, 2009 Posted 01:58 PM
2Advanced was asked to create an intense motion graphics piece for the Yas Marina Circuit, a Formula One race track in Abu Dhabi, Dubai. For the opening sequence we created an earth-zoom animation which dives from satellite level down through clouds to the track level. We then rendered sweeping flybys of the track in 3D and stylized them in post production, as well as created a scene featuring a CG Formula One race car. Finally, we wrote a custom soundtrack to tie it all together. The animation can be viewed here. Posted by admin » Permalink
2010 Mustang Reveal General 2A
Monday, July 20, 2009 Posted 10:52 AM
2Advanced teamed up with Wunderman (Team Detroit) to bring the smell of burning rubber to your computer screen. The 2010 Mustang reveal lets users experience the vehicle in all its glory, burnout smoke and all. The site won the coveted FWA Site of the Day Award for February 17th, 2009. Experience it here. Posted by admin » Permalink
Adobe Flash Player 10 Animation General 2A
Monday, July 20, 2009 Posted 10:40 AM
2Advanced was brought in to create a marquee animation for the Adobe Flash Player 10 page on Adobe.com. The brief was to bring some life to the Flash brand and entice downloads by highlighting the unique features of the newest player. We created some initial storyboards and styleframes which were eventually fine tuned to the final look: a crystallized "F" logo coalesces from broken shards, bursts through a glistening red cube, and dives into the world of Flash, an intense tunnel of energy where anything can happen. The deadline was tight, and the sound design portion of the project needed to be rushed, but overall we were satisfied with the end product.
The live animation can be viewed on Adobe's site, here.
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Wolverine iPhone App General 2A
Sunday, July 19, 2009 Posted 03:10 PM
Activision asked 2Advanced to develop an iPhone application to promote the new Wolverine video game which coincides with the movie release. The free application allows users to unlock exclusive game content by using the built-in iPhone camera to photograph icons which can be found at various locations on the web and in real life.
Although the application is temporarily offline, you can read a more in-depth article on the application here. Posted by admin » Permalink
2Advanced Preloaders on Prettyloaded General 2A
Sunday, July 19, 2009 Posted 03:09 PM
We are honored to have a few of our preloaders immortalized on PrettyLoaded.com. Pretty Loaded is "an archive of preloaders that preload other preloaders...which in turn reveal yet more preloaders". Visit Pretty Loaded. Posted by admin » Permalink
2A Brands Adobe Max / Creates Adobe Toys General 2A
Thursday, November 20, 2008 Posted 12:17 AM
For this year's Adobe Max conference, Adobe had a new vision: bring together 3 interactive design studios and have them collaborate on a landscape-themed web & print campaign that would ultimately become the center of the branding for this years event in downtown San Francisco.
Adobe enlisted 2Advanced Studios, Big Spaceship, and Blitz to create a series of landscape environments (ranging from the jungle [2A], to the arctic [BSS], to the desert [Blitz]), and develop an engaging interactive experience that could not only be leveraged for the web, but also for an extensive print campaign that would extend from t-shirts, to massive building-size banners, to 14'x48' freeway billboards.
The project, lasting 4 weeks, consisted of several conference calls between Adobe and the 3 studios as the landscapes were fine-tuned and ultimately approved to go live on max.adobe.com. (To activate the experience, click outside the content border once the background scene loads).
2Advanced created the jungle scene using traditional matte painting techniques, as well as high resolution landscape renderings from Vue xStream, 3D foliage, and something Adobe had not planned on...an array of characters representing the Adobe product line.
Beyond the basic environmental artwork designed for the conference, 2Advanced Studios' Chief Creative Officer Eric Jordan decided that the concept needed to be taken to the next level, and designed a series of figures to inhabit the landscape. As soon as the concepts were presented to Adobe, word spread like wildfire within the company and it wasn't long before a deal was signed to make the loveable characters into actual vinyl toy figurines. Several thousand 3 inch "Max the Explorer" and "Flash Builder-Chimps" arrived on the scene at Adobe Max 2008 at the Moscone Center in San Francisco...making their debut in miniature boxes decorated in the 2Advanced jungle environment. A future line of Flex Air-Bots and the Photoshop Cave-Painters is set to debut later this year, as well as a vinyl version of the Adobe Air Blimp. In addition, 2advanced Studios has been commissioned to create an entire set of Adobe figures to represent the full Adobe product line. The Adobe characters will be available for sale on the Adobe web store shortly. For more information, email: characters@adobe.com.
Have a look at the entire conference branding effort by 2Advanced:
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2ADVANCED CONFERENCE TABLE COMES TO LIFE General 2A
Tuesday, October 21, 2008 Posted 03:06 AM
Weighing in at 2000 lbs, the custom 2Advanced conference table, a collaborative concept developed by Eric Jordan and Tony Novak, has finally become a reality.
Based on preliminary concept sketches, Eric designed the 17 foot long table in 3D using Cinema 4D. It consists of a textured lightweight concrete with a 2x2' metallic logo inset, a steel truss support frame, two end bases each wrapped in 1" chrome accents, one middle base stand, eight 1" chrome rod accents, 8 power outlets and data ports, a multifunctional inset channel to accommodate bottled water, as well as special insets to hold a circular conference phone and circular media PC . The table is so large, and so heavy, it needed to be cleverly designed in 3 separate sections in order for it to make it to the 2nd floor of the 2Advanced Studios facility. Everything was built to exact scale in 3D so that the table could be precisely fabricated according to the design. Below, you can see the concept from start to finish.
The 3D Concept:
Dimensional Specification Renders:
The End Result:
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Eric Jordan Exhibit at FlashForward 2008 General 2A
Tuesday, October 21, 2008 Posted 01:07 AM
The recent FlashForward 2008 Conference featured an exhibit of six themed experimental pieces by Eric Jordan entitled the "Virtual Series". The six 24x36 prints were on display for 3 days at the Masonic Center in San Francisco, alongside an exhibit by Joshua Davis.
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