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11.20.08 adobemax_montage1_large.jpg
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11.20.08 2A Brands Adobe Max / Creates Adobe Toys
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11.20.08 2A Brands Adobe Max / Creates Adobe Toys
Comment by hiroyuki

10.24.08 2A Launches James Bond: QOS for Activision
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10.24.08 2ADVANCED CONFERENCE TABLE COMES TO LIFE
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10.21.08 Eric Jordan Exhibit at FlashForward 2008
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Recent Experiments

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2Advanced Studios - Featured Project

Launch Date:
04.05.08
Client:
Lucas Arts
Project Title:
"The Force Unleashed"

 

2A's involvement with the Star Wars saga continues with our launch of the Star Wars: The Force Unleashed microsite, unveiling the upcoming title's characters, storyline, and exclusive gameplay shots.

 

. News . General 2A .

 

Adobe unites 2A, Big Spaceship, & Blitz General 2A

Wednesday, June 25, 2008 Posted 06:35 PM

To promote this year's Adobe Max 2008/2009 Conference, Adobe pulled together 3 design agencies to collaborate and develop a unique interactive experience that would highlight the theme of the upcoming conference: Connect. Discover. Inspire.

2Advanced worked hand in hand with Big Spaceship and Blitz over the course of several weeks to conceive a special interactive/print campaign to promote the conference.

Never before in the industry have 3 interactive agencies collaborated on such an immense task; design and develop 3 unique landscapes based on 3 different themes (the jungle, the arctic, and the desert) and utilize these landscapes in a variety of mediums to promote the conference. Each studio's contribution would be fused together to create a seemless, yet stylistically unique, campaign across the Web, Print, Email, Signage, etc.

With our assignments in hand, we went to work. Big Spaceship was to handle the Arctic scene, Blitz was tasked with developing a Desert environment, and 2Advanced would conceive the Jungle landscape. In the end, each studio worked together to blend the scenes together into one seemless panoramic image. Finally, this panoramic image was to be deployed on the web, with each studio developing interactive layers on top of each landscape. The intent was that a user could scroll from left to right, up and down, and explore the different landscapes and interact with them. In the end, Adobe seemlessly tied all the landscapes together programatically and inserted it into the backdrop of the Adobe Max website.

Ultimately, you will find a very special experience awaiting you at the 3 different Max conferences that will take place in San Francisico, Milan, and Tokyo. 2Advanced, Big Spaceship, and Blitz will all have a large roll to play at each conference. You can expect to encounter a very interesting visual experience at Max, based upon our collaborative efforts, as well as have the opportunity to speak one on one with various team-members of each agency.

We strayed from our normal style this time around and tried to come up with something fun and slightly comical. Here is a look at the jungle environment developed by 2Advanced, in additional to a race of "Adobe Characters" we created in 3D which correspond to each of the key Adobe applications:

View the 2Advanced Jungle Landscape
Below is the culmination of the collaborative effort, the blending of all 3 environments by each studio. (From left to right: 2Advanced, Big Spaceship, Blitz)

View the complete panorama
To view the interactive experiece visit http://Max.Adobe.com and click anywhere outside the informational window. Each visit is randomized to start at a different environment. Use your mouse to scroll left, right, up, and down in order to traverse all three landscapes. For the 2Advanced jungle scene, there are certain actions that you must trigger in order to progress the story (Drag & drop, clicking, etc). See how far you can get by interacting with the environment and the clues it gives you.

Adobe Max Interactive Experience Posted by admin » Permalink


11 Comments

1 7pagesDesign - Friday September 05, 2008

We are waiting for your new works…

iman
http://7-pd.com


2 Harry Northover - Sunday August 10, 2008

Its great to see some of the best agency’s in the world working together to produce such inspirational work! Thanks for providing great inspiration!


3 7pagesDesign - Sunday July 20, 2008

Best of the Best, Great Work…
You work is amazing and continues to inspire me! Well done.
From Your Persian Fans.

Best Regards
Iman Abolfazli
http:7-pd.com


4 Stephan Lenting - Friday June 27, 2008

Very nice work, cool and creative job!!
Animations look cool and the little interactive touch makes it a powerful website.

And the crazy cactusses from Blitz, hahaha they’re sick :)


5 cyphersx - Friday June 27, 2008

Just great respect! I can imagine that you guys had a great time with bigspaceship and blitz. Universes to discover and to share…

ENVIOUSLY!!! ;-)
Greets.


6 J. J - Thursday June 26, 2008

A totem is cool!


7 Darsh136 - Wednesday June 25, 2008

Amazing as usually !


8 Metz - Wednesday June 25, 2008

=is good to see the trajectory of an agency like this continued to rise on top


9 Edge - Wednesday June 25, 2008

And you guys built this in a matter of weeks?!

WOW.


10 Metz - Wednesday June 25, 2008

i see it, is nice, to interact with the ps, flex, flash, boots jejeje nice


11 Metz - Wednesday June 25, 2008

yijaaaaaaaaaaaaaaaaaaaaaaa, nice work guys


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